> ## Documentation Index
> Fetch the complete documentation index at: https://docs.structify.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# GTM Ops -- Campaign Performance Monitoring

> Track expenditure and ROI, by platform and specific creator, for social media campaigns. ROI is tracked by conversion metrics, and also is linked with enagement.

# What is this template?

Check it out [here](https://app.structify.ai/public/chat/ChatSession-01997ed4-3e16-76c0-cb74-4e715c983a31)!

<img src="https://mintcdn.com/structify/cuagjHVXGL9TW9th/images/gtm_campaign_metrics.png?fit=max&auto=format&n=cuagjHVXGL9TW9th&q=85&s=e279d9828361fcd6593a36b18b7cb9c5" alt="Gtm Campaign Metrics Pn" width="2306" height="1301" data-path="images/gtm_campaign_metrics.png" />

## What does it do?

1. We pull in from:
   1. BigQuery
   2. TikTok API
   3. YouTube API
   4. (Sample) Revenue data
   5. (Sample) Affiliate tracking data
2. We combine the social data, and filter to relevant content
3. Estimate engagement
4. Analyze conversion rates, creator ROI, and engagement
5. Finally, we put up three visualization dashboards to give you quick insights

## What can I do from here?

Structify recommends: opening it up, playing around with the visualizations, and asking for further analysis and transformations!